Brand Management & Touchpoints..

Brand Management

In the world of society brands have to make sure there image stays intact in order to keep a good reputation, They do this by creating certain qualities which make it special/unique to the consumer.

In most cases people see a brand as a personality or a person they want to be associated with as you can tell so much by a person into what brands they wear.

Brand Marketing

Core Market

Dresses

Bags

Jackets

Coats

Peripheral Market

Sunglasses

Shoes

Jewellery

Fragrance

Unrelated Markets

Cafe's

Hotels

Alcohol

Brand Experience

Brands can always tend to have an emotional change on people where they can experience:

• Feelings
• Thoughts/Images
• Beliefs
• Attitudes

Touch Points

Touch Points are ways in which the consumer can experience the brand.

-Social Networking

-Adventorials

-Service

-Sales Staff

-Experience

-Distribution

-Service

-Sales Staff

-Word of Mouth

-Point of Sale

Brand Identity

-The outward appearance of a brand, it's name, logo, visualisation.

-The Brand identity is created by the brand owner and therefore reflects only how the brand is shopped.

A Brand & It's Audience

A brand can't be anything without it's audience. A brand is only as good as it's audiences response.

Opinion Formers:

People at the top of the industry who set the trends e.g Katie Grand, Rihanna, Givenchy

Early Adapters:

Quick on trends, social media icons, teens, scene kids

The Majority:

Wags, Chav, Chavsters, General Public