Analysing why Beckham makes the perfect face for The Haig Clubs new commercial.
After watching the commercial here is a series of links between him and the brand.
- Since the very early 2000's during his football career, Beckham has always been seen as a likeable male icon and game-changer in terms of style.
- As a retired footballer he has time to relax and create memories with close friends.
- Riding in on the advert on a motorcycle shows a sense of reality to some of his real life as he loves to collects bikes, he featured on a popular documentary riding around Brazil with his friends and he also did a collaboration with bike brand Belstaff.
- The Commercial is directed by Guy Ritchie who is a British director and films are very much to do with action/lad culture which makes him the perfect man for the job not to mention he is also great friends with Beckham and they worked together on his H&M campaign.
- Whiskey is a common drink mostly drank by retired old men and late bachelors, Beckham is also a retiree.
- The Glass of the whiskey is a transparent Bristol Blue, a colour that is spotted throughout the promo.
- Jimmy Choo, friend of David and his wife Victoria also makes an appearance in the clip.
- Beckham plays the hostess amongst his group of pals which is evident by him holding the bottle and pouring it amongst his friends which shows the viewer this could also be you.
- Before taking a group photo a friend of Beckham's goes missing as he's gone back to top up his whiskey, this shows the viewer the whiskey is so good you'll go back for more.
- Even though it's set in the hills of Scotland, The ad creates its worldwide appeal at the last few seconds by showing photos of all the places Beckham and his crew have been enjoying the whiskey like Dubai, Iceland, Japan, Spain thus making it easier for the brand to sell this commercial to other countries.
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