A teams ability to recognise a pattern.
Fords & Trafalgars:
Ford: something easily accessible
Trafalgar: An idea thst evolves over a series of time/a theme that they will revisit
Bubbles Up:
When trends move up in the world
based on who is leading the way
in terms of relevance.
Trickle Down:
When trends trickle down
into mainstream society such
as chavs, teens, townies through
high street stores like zara and
topshop who bring high end
styles to much simpler
market.
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